Burger King Rewards Page
The Rewards page is one of the most visited and utilized features by our customers on the Burger King app. It’s a key element that keeps users engaged and incentivizes repeat visits by offering various rewards based on their activity.
Role
Product Design ✦ User Research
Problem
Despite its popularity, the Rewards page was not user-friendly. The rewards were hidden behind closed tabs, making it difficult for users to view and navigate their options easily. This layout often led to frustration and a suboptimal user experience.
Solution
To address this issue, I redesigned the Rewards page to enhance its navigability. I also replaced the closed tabs with a more intuitive layout, incorporating horizontal scrolling within each reward level. This change allows users to easily swipe through available rewards, making the experience more seamless and enjoyable.
Why?
After conducting extensive user testing, it became evident that this new layout significantly improved the user experience. Customers found it much easier to navigate and locate their rewards within the points system. The horizontal scrolling provided a clear, confident view of available rewards, enhancing user satisfaction and engagement with the rewards program.