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In an unexpected mashup of aesthetics, rising label Chinatown Market has teamed up with Original Penguin to create a collection of exclusive layering tops for fall. The offering fuses Original Penguin’s classic heritage with the streetwear stylings of Chinatown Market via polos, crewneck shirts, hoodies and micro mock turtlenecks in black, white, and green checkered print offerings.

Project Objective

Showcase the unique street wear style of Chinatown Market on Original Penguin’s ecommerce platform.

Role

Lead Design

$225k

Revenue

↑12%

AOV

↑2.2%

Conversion